Photoshoot/videography, art direction, Rebranding
A classic favourite, the first of many popcorn brands that broke into the market, Crunchbox wanted to redesign their identity to appeal to the newer generations of customers. We were approached to redesign their packaging, and to design packaging for the new variants. The brief was to redesign the packaging to make it more appealing and with the times and represent a brand that is fun, upbeat and representing movement.
To show a fun, upbeat and dynamic approach we chose bright impactful colours that would catch audience’s eye but also represent what the brand stands for.