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5 Easy Ways To Make Your Social Media More Inclusive

As a marketer or a responsible business owner, you have to convey your brands’ message in a way that resonates with people from all backgrounds, regardless of ethnicity, race, gender, age, religion, sexual orientation, or physical ability.Truly inclusive content help elevate voices of the people that have been suppressed because of stereotype or societal dogma. Inclusive marketing helps us connect deeply with a wider audience. According to Nielsen, 43% of 75 million millennials in the US would not prefer a brand if it does not have a multicultural strategy and does not cater to diverse groups of society.....

Social Media

A Secret You Didn't Know About Marketing Funnel

In this era of digital marketing, not only understanding your customer is essential, but knowing their journey is relevant too. Hitting your customer with relevant information at the right time and the right place is the key to approach the right customer. A marketing funnel helps you understand your customers throughout their journey. From the initial stages, when the customers become aware of your offering to the final purchase decision, marketing funnel maps out the route from awareness to the conversion of your product/service.....

Marketing Funnel